Tuesday, 15 June 2010

Sneak peek: P&G’s forthcoming hair launches

Some of the country’s top hairdressers were on the top floor of Centre Point today for Proctor and Gamble’s summer open day event.

The company owns a barrage of well-known brands from Wella Professionals to Shockwaves – making it the ideal place to discover some of the industry’s best forthcoming launches all under one roof…

Fashionistas keep your eyes peeled next month for Sebastian’s product collaboration with the House of Holland. Largely thanks to session hairstylist Dom Capel (pictured above, centre), the hair care brand has been a firm favourite of designer Henry Holland’s for the past few seasons. Now it has packaged three of its hero products – Potion 9 Lite, Shine Define Spray and Volupt Spray –in cool limited edition HoH bottles. (Prices from £17.25, available July 5 from salons only).  

For those who want big bouncy hair without a hard hairspray finish, SP has created two products in conjunction with hairstylist Simon Bryer (pictured, top right). The hairdresser, who is a lead stylist for Wella Professionals and also international styling director at Michael Van Clarke, was inspired by 60s sex kitten styles. His products - Delicate Volume volumising foam and Perfect Hair finishing cream - can be mixed together to create a bespoke formula before styling the hair. The results are run-your-fingers-through soft locks that last all day long. (Prices TBC, available from October).

Lastly, high-flying colourist Josh Wood (pictured, bottom left) also told me about a new Wella colour range he’s co-created with session superstar Euugene Souleiman. The salon-only colours offer a series of multi-faceted tones inspired by catwalk trends and the duo has created a beautiful image collection which will be unveiled as part of its advertising campaign this autumn. 

1 comment:

  1. I love that the two products can be mixed together to create a bespoke formula.
    Sounds like a great event to find out about new products.