I've just received this box of super cute hair goodies by Aussie brand Evo. In the process of launching on our shores, its creator promises to have cut the usual product marketing bullshit to create a innovative haircare line that's fresh, edgy and actually works. I love the quirky product descriptions and 'Poorganic' line. Look out for it cropping up in every cool consumer magazine and East End salon very soon - this is definitely a brand to watch.
As the editor of a trade magazine for hair and beauty professionals, I’ve lost count of the amount of times a friend has asked which products they should buy or who they should book an appointment with for a haircut. Likewise, industry insiders constantly probe me about ‘hair and beauty world’ gossip and the latest product innovations set to hit the market.
With that in mind, I decided to start Good Luxe Daily as the diary of my professional life. It is an up-to-the-moment account of the amazing people I meet, the breaking news I hear, the cool salons and spas I’m lucky enough to visit, and the very best products that arrive through my letterbox. I hope you enjoy reading my discoveries.
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